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2011-11-01 오전 1:16:52 (조회수 : 25371) |
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| 제목 : On Park Won-soon and Seoul TBS |
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[On Park Won-soon and Seoul TBS]
By Kim Young-min, Current Events Critic
It happened around the time Seoul National University Professor Ahn Cheol-soo was hinting at the possibility of a run for Seoul mayor. Ddanzi Ilbo President Kim Eo-jun, who was attending one of Ahn’s Youth Concerts at his invitation, asked him to “give me Seoul Traffic Broadcasting System (TBS) if you become mayor.” Kim made the same request when current mayor Park Won-soon was the candidate. Both times, it was a joke, of course. But after Park’s election, Kim joked about how he “gave up that ambition.” Common sense dictates that terrestrial broadcasting is public property: it belongs to no one.
However, there are some people who have indeed taken applications: Lee Myung-bak and Oh Se-hoon, both former Seoul mayors. I had a strange experience. One day in 2009, when I was making regular appearances on the network, I heard on the news that Oh had led a cleaning effort. I asked a TBS employee and was told, “What are you talking about? Everyone knows. Ever since the ‘blue flag’ [a color representing ruling Grand National Party] was planted, this has been an everyday thing for us.”
I found myself thinking of the news on Sept. 1, 1983. On that day, when a Korean Air Lines passenger plane was shot out of the sky by a Soviet fighter plane, resulting in the deaths of all 269 people on board, the top story on KBS’s “News 9” was about how then President Chun Doo-hwan had spearheaded a cleaning effort in Seoul’s Cheongun neighborhood.
Now, a new Seoul has been inaugurated under progressive mayor Park Won-soon. Under his command is TBS, which services two terrestrial FM stations, DMB, and a cable network. Attention is now focusing on whether he will take these as spoils of war and maintain control of them, or reorganize them into a public format and return them to the citizens.
TBS is a workplace under the Seoul City Transportation headquarters. If the city is likened to a company, then TBS would be a powerless affiliate. So it is outwardly a broadcaster, part of the media. Do its management, staffing, and accounting practices conform to this? They do not. Whereas audience share is the key value at other broadcasters, TBS’s performance is determined based on the number and type of plugs it gives for the city’s administration. An employee said, “The suitability of broadcasting is not that important a value at TBS.”
Indeed, it cannot really be said that it is wrong to promote Seoul’s administration to citizens. But there are things like developing a blurb encouraging referendum participation into a tag line during broadcasting. Things like the way even music programs were connected with critics noted for their sympathies with the ruling party and induced to talk about Oh’s declaration that he would stake his mayorship on the referendum. Things like calling Oh up the day before the referendum vote during early morning rush hour and giving him a chance to speak. How should these be viewed? There is nothing different in this from the way President Lee, another former mayor, took control of the media after becoming the head of the central government by handing the presidencies at KBS, MBC, and other public broadcasters to his associates.
Other outstanding broadcasters have formed unions and established fair broadcasting committees under them to monitor such abuses. So what have TBS’s producers, journalists, and announcers done to ensure the health of broadcasting? Clearly, they have done nothing. But we cannot simply blame them, as they are victims of retrograde staffing practices. These producers are equivalent in status to local public servants under contract. They have to be reappointed every five years. Only after
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